The product’s impact and effect on the audience P5(a)

Meaning and Purpose

Due to the internet, social media and grater audience choice companies such as Dreamworks have had to use advertising strategies to attract their target audience and pull potentially new audiences towards their products. UGT therefore best fits the modern model of how large companies conduct their businesses.      

Uses and gratifications theory

(UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. From wikipedia. 

The stereotypes given off in this movie are that dragons are bad and their aim to kill humans, thats why the humans kill the dragons. Even though the reason that the dragons go to kill the humans because the humans are trying to kill them at the time, so its a sort of self defence by the dragons.

The times that this movie was shown was during the day due to the fact that it is a kids movie and there is no need for them to play at night, where usually they put movies on that are more violent.


Another stereotype is the blonde stereotype where a pretty, but stupid blonde. This is shown in a movie called Blonde and Blonder. In 2008 Canadian comedy film. The film's name is a reference to Dumb and Dumber.