Dreamworks animated films offers family entertainment to a wide and diverse target audience, because of this the films offer mass market appeal and provide entertainment for both adults and children a like.
Gender
Dreamworks movies appeal to teenagers of both genders because the light hearted themes and upbeat entertainment. Gender is the state of being male or female. The purpose of gender is to differentiate, this is typically used with reference to social and cultural differences.
Gender is a range of characteristics pertaining to, and differentiating between, masculinity and femininity. Depending on the context, these characteristics may include biological sex, a state of being male or female.
Film Gender
The island of Berk is a Viking village that is plagued by attacks from dragons that steal its livestock. A teenager named Hiccup, the awkward son of village chieftain Stoick the Vast, is unable to wield the usual weapons to fight dragons. He has fashioned mechanical devices under his apprenticeship with Gobber the blacksmith to aid in defense. During one attack, Hiccup believes he has shot down a Night Fury, an extremely dangerous dragon and later finds it trapped in his bolas. Hiccup tries to kill it, but finds himself unable to and instead cuts it free; the Night Fury roars and disappears into the forest.
Stoick assembles a fleet to seek out the dragons' nest, placing Hiccup in a dragon fighting class taught by Gobber. The most proficient of his classmates is Astrid, a girl he secretly likes. Hiccup realizes that the Night Fury cannot fly properly due to an injured tail. After finding it trapped in a glade, Hiccup earns the dragon's trust and begins to care for it. He names the Night Fury "Toothless", for its retractable teeth.
http://en.wikipedia.org/wiki/Gender
Age
The audience is aimed at young children to teenagers - young families. The relation between the audience and the film is to proved a service in which it gives the audience entertainment. Age is the length of time that a person has lived. The purpose of age can give the person different rights to view or use curtain things as there has to be an age set on laws.
http://www.thefreedictionary.com/age
Lifestyle
This movie is not dependent on your lifestyle as it is not an expensive movie and now a days a lot people own a type of dvd player. The meaning of lifestyle is the way in which a person lives. The purpose of lifestyle is to differentiate a way person lives.
Lifestyle is the typical way of life of an individual, group, or culture. The term was introduced in the 1950s as a derivative of that style in modernist art. The term refers to a combination of determining intangible or tangible factors. Tangible factors relate specifically to demographic variables, i.e an individuals demographic profile, where as intangible factors concern the psychological aspects of an individual such as personal values, preferences, and outlooks.
http://www.thefreedictionary.com/lifestyle
Spending power
How to Train Your Dragon topped the North American box office with $43.7 million in its first weekend of release. The film grossed $217,581,231 in the United States and Canada and $277,297,528 in foreign countries with a worldwide total of $494,878,759. How to Train Your Dragon is DreamWorks Animation's highest-grossing film in the American and Canadian box office other than the Shrek films. It is the fifth highest-grossing animated film of 2010 with $494.8 million, behind Toy Story 3 with $1,063.2 million, Shrek Forever After with $752.6 million, Tangled with $576.6 million, and Despicable Me with $543.1 million and the 10th highest-grossing movie of 2010.
These screenshots below show the page for how to train your dragon on the dreamworks animated web page.
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