Meaning and Purpose
Dreamworks entices their audience by utilising all forms social media such as the internet, Facebook, twitter in conjunction with the traditional ways of advertising films by TV and cinema. It also combines opportunities other companies like McDonalds to make sales help using their merchandising and film characters.
These screenshots show various shots throughout the trailer of the movie. The last picture is a photo of a poster for the movie.
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Advertising in business is a form of marketing communications used to encourage, persuade or manipulate an audience to take or continue to take some action. The ways in which this could happen is though trailers, websites, billboards, posters and cross media.
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the advertising associations of the UK.
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