Meaning and Purpose
According to the annual report of dreamworks 2014 their business interest put their merchandising and TV interests as a priority going forward. This means that Dreamworks will where making more profits from merchandising and spin offs from their films.
quote from dreamworks annual report 2013
In August 2012, we completed the acquisition of Classic Media (which now operates as
DreamWorks Classics). Classic Media is primarily engaged in the acquisition and exploitation of
character-based family entertainment properties across television, home entertainment,
merchandising, music and other media channels worldwide.
http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf
The products are called Theatrical animated feature. This means that they make movies that are made for tv, and taken direct to a video, movies of all types of animation are included.
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and and agricultural products, but a commodity can also be anything widely available in an open market.
This photo shows the various products that Dreamworks have made:
The bar across the top of Dreamworks home page shows that they provide a number of products to the customers.
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