Ownership Meaning Ownership of property may be private, collective, or common and the property may be of objects, land/real estate, intellectual property or people. Determining ownership in law involves determining who has certain rights and duties over the property. Dreamworks is a plc. This means that Dreamworks is public limited company and being a plc, Dreamworks can sell shares on the stock exchange so that they can raise capital easy. In 2013, 20th Century Fox, a subsidiary of 21st Century Fox, took over distribution of Dreamworks Animation films for a five-year deal yhat will last till 2018. It's the world's oldest mini-major film studio. Concentration of media ownership is a process whereby progressively fewer individuals or organisations control increasing shares of the mass media. Multinational - Dreamworks do this by creating animations all around the world and are played and sold all around the world as well. Conglomerate - Dreamworks do this by selling their movies as dvd's to various selling companies such as amazon and hmv. Dreamworks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques.
Dreamworks Animation Skg, Inc. Ownership summary provides a snapshot of institutional holdings and activity for a particular stock. The institutional holdings summary data encompasses the monthly positions over 3 month and 12 month time spans.
Dreamworks Studios is a motion picture company formed by partner Steve Spielberg, Stacey Snider and The Reliance Anil Dhirubhai Ambani Group. The studio currently has a worldwide distribution deal with The Walt Disney Studios, who will market and distribute their films.
Dreamworks animation SKG creates high-quality family entertainment, including computer-generated (CG) animated feature films, television specials, series and entertainment properties. With world-class creative talent and technological capabilities , Dreamworks animation releases two or three CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults. In 2004, Dreamworks animations SKG became the first animation company to produce two CG animated films in a single year, including Shrek 2, third highest-grossing movie of all time. In 2010, it became the first company ever to produce CG animated feature films in a single year: How to train your Dragon, Shrek Forever After, and Megamind, all in 3D, all of Dreamworks animation's feature films are now be produced in 3D.
Meaning An operating model is an abstract representation of how an organisation operates across the processes, organisations and technology domains in order to accomplish its functions. An operating model can describe the way an organisation does business today. Alternatively, a fictional model can communicate how the organisation wants to transform its business. Dreamworks Animation attracts a diverse of artists, technologist, production and corporate staff who all share a passion to tell stories and make movies. Dreamworks staff comes from over 20 countries and from all different levels of experience and educational background.
Dreamworks management team: Jeffrey Katzenberg - Chief Executive Officer and Director. Andrew Chang - General Counsel and Corporate Secretary. Margie Cohn - Head of Television. Lew Coleman - Vice-Chairman and Acting Chief Accounting Officer. Ann Daly - President. Bill Damaschke - Chief Creative Officer. Michael R. Francis - Chief Global Brand Officer. Fazal Merchant - Chief Financial Officer. Dan Satterthwaite - Head of Human Resources. Dawn Taubin - Chief Marketing Officer. Mark Zoradi - Chief Operating Officer.
According to the annual report of dreamworks 2014 their business interest put their merchandising and TV interests as a priority going forward. This means that Dreamworks will where making more profits from merchandising and spin offs from their films.
quote from dreamworks annual report 2013
In August 2012, we completed the acquisition of Classic Media (which now operates as
DreamWorks Classics). Classic Media is primarily engaged in the acquisition and exploitation of
character-based family entertainment properties across television, home entertainment,
merchandising, music and other media channels worldwide.
The products are called Theatrical animated feature. This means that they make movies that are made for tv, and taken direct to a video, movies of all types of animation are included.
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and and agricultural products, but a commodity can also be anything widely available in an open market.
This photo shows the various products that Dreamworks have made:
The bar across the top of Dreamworks home page shows that they provide a number of products to the customers.
Competition Meaning and Purpose
Walt Disney and pixar are the main competitors in the market share of animated family entertainment. Some of the business arrangements DW and 20th century fox have strengthened DW position in the market place. The Walt Disney Company is a leading media and entertainment conglomerate. The company is divided into five major business segments. The media networks include ABC network, studio entertainment, customer products and interactive media. Positioning in the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing and business objectives. Although there are so many different definitions of brand positioning, probably the most common is: identifying and attempting to occupy a market niche for a brand, product or service utilising traditional marketing placement strategies, i.e, price, promotion, distribution packaging and competition. Again quote from Dreamworks annual report 2013. 'DreamWorks Animation creates and exploits branded family entertainment, including animated feature films, television series and specials, live entertainment properties and related consumer products. We have released a total of 27 animated feature films, including the franchise properties Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.' From this text it shows Dreamworks has a strong market position with there been so may feature films. http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf
These screenshots show Dreamworks current position in the market.
Competition is a contest between organisms, animals, individuals, groups, for territory, a niche or a location of resources, for resources and goods, mates, for prestige, recognition, awards, or group or social status, for leadership. Competition is the opposite of cooperation. It arises whenever at least two parties strive for a goal which can not be shared or which is desired individually but not in sharing and cooperation.
Dreamworks main competitors are: Pixar Animation Studios Blue Sky Studios, inc Walt Disney Animation Studios
Walt Disney Animation Studios, headquartered at the Walt Disney Studios in Burbank, California is an American animation studio which creates animated feature films, short films, and television specials for The Walt Disney Company. Founded on October 16, 1923,it is a unit of The Walt Disney Studios. The studio has produced 53 feature films, from Snow White and the Seven Dwarfs in 1937 to Frozen in 2013.
Originally founded as Disney Brothers Cartoon Studio in 1923, and incorporated as Walt Disney Productions in 1929, the studio was exclusively dedicated to production of short films until expanding into feature production in 1934. In 1983, Walt Disney Productions named their live-action film studio Walt Disney Pictures. During a corporate restructuring in 1986, Walt Disney Productions was renamed The Walt Disney Company and the animation division, renamed Walt Disney Feature Animation, became a subsidiary of its film division, The Walt Disney Studios.
Blue Sky Studios is an American computer animation film studio based in Greenwich, Connecticut. Founded in 1987 by the visual effects team behind Tron, it has been owned by 20th Century Fox since 1997. Using its in-house rendering software, the studio had worked on visual effects for commercials and films, before releasing its first animated film, Ice Age, in 2002 and completely dedicating itself to producing animated films. The studio has produced nine animated films, with Ice Age and Rio being its most successful franchises.
Pixar Animation Studios, or simply Pixar, is an American computer animationfilm studio based in Emeryville, California. The studio is best known for its CGI-animated feature films created with PhotoRealistic RenderMan, its own implementation of the industry-standard RenderManimage-rendering application programming interface used to generate high-quality images. Pixar began in 1979 as the Graphics Group, part of the computer division of Lucasfilm before its spin-out as a corporation in 1986 with funding by Apple Inc. co-founder Steve Jobs, who became its majority shareholder.[1]The Walt Disney Company bought Pixar in 2006 at a valuation of $7.4 billion, a transaction which made Jobs Disney's largest shareholder. The pictures below shows films by Walt Disney Animations Studios.
These photos above are of films that Blue Sky Studios, inc have produced. These photos above show Pixar Animation Studios film productions.
'Our films and other projects compete on a broad level with all forms of entertainment and other consumer leisure activities. Our primary competition for film audiences generally comes from other wide-release “event” films released into the theatrical market at or near the same time as our films. ' From this text it shows that Dreamworks want be competitive with the competition that they have in their market.
Meaning and Purpose
Dreamworks products provide family entertainment on a global scale, they have a very distinctive brand which they protect and promote in synergy with other companies such as McDonalds, Itunes, 20th Century Fox and in doing this all companies benefits from the publicity and profits made.
Purpose - the aim that someone wants to achieve, or that something is intended to achieve.
Genre - a particular style used in cinema, writing, or art, which can be recognised by curtain feature.
Style - how something is done or how it happens.
Meaning - Languages allow information to be conveyed even when the specific words used are not known by the reader or listener. People connect words with meaning and use words to refer to concepts. A person's intention affect what is meant. Meaning as intent harkens back to the Anglo-saxon and is associated today still.
Audiovisual - Slide-tape presentations, films, and television programs are examples of audiovisual presentations, as are most major church services and other live theatre productions. Business presentations are also often audiovisual. In a typical presentation, the presenter provides the audio by speaking, and supplements it with a series of images projected onto a screen, either from a slide projector or from a computer connected to a projector used in presentation software.
Camera shot - A camera shot is the amount of space that it seen in one shot or frame. Camera shots are used to demonstrate different aspects of a film's setting, characters and themes. As a result, camera shot are very important in shaping the meaning of a film.
Camera angles - It is important that camera angles and camera shots don't get confused. Camera shots are used to demonstrate different aspects of setting, themes and characters. Camera angles are used to position the viewer so that they can understand the relationship between the characters.
Camera movement - Composers of films also use camera movement to shape meaning. The following are some examples of common camera movements: A crane shot, A tracking shot or a Panning shot.
Editing - is the process of selecting and preparing written, visual, audible and film media used to convey information. The editing process can involve correction, condensation, organisation, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete work.
Sound - Sound can propagate through compressible media such as air, watch and solids as longitudinal waves and also as a transverse waves in solids. The sound waves are generated by a sound source, such as the vibrating diaphragm of stereo speakers.
Mise-en-scene - When applied to the cinema, mise-en-scene refers to everything that appears before the camera and its arrangement, composition, sets props, actors, costumers, and lighting. The mise-en-scene, along with he cinematography and editing of the film, influence the verisimilitude of a film in the eye of the viewers.
Special effects - are traditionally divided into the categories of optical effects and mechanical effects. With the emergence of digital film making tools a greater distinction between special effects and visual effects.
Narrative - can be organised in a number of thematic and or formal/stylists categories: non-fiction, Journalism, creative non-fiction, biographies and historiography. Narrative is found in all forms of human creativity and art, including speech, writing, songs, film, television, games, photography, theatre, role play games and visual arts.
Dreamworks Animation - How to train your Dragon
How to Train Your Dragon is a 2010 American 3Dcomputer-animatedaction-fantasy film by DreamWorks Animationloosely based on the British book series of the same name by Cressida Cowell. The film was directed by Chris Sanders andDean DeBlois, the duo who directed Disney's Lilo & Stitch. It stars the voices ofJay Baruchel, Gerard Butler, Craig Ferguson, America Ferrera, Jonah Hill, T.J. Miller, Kristen Wiig, and Christopher Mintz-Plasse.
The story takes place in a mythical Vikingworld where a young Viking teenager named Hiccup aspires to follow his tribe's tradition of becoming a dragon slayer. After finally capturing his first dragon, and with his chance at finally gaining the tribe's acceptance, he finds that he no longer has the desire to kill it and instead befriends it.
Hiccup Horrendous Haddock the Third is an outcast, misfit, and what his peers call a loser. His intellectual ability and wry humor is considered useless, and his lanky weak physique doesn't help him impress any of his fellow vikings, including his father Stoick. But he is proven to be brave in a very different way: by befriending and flying the rarest dragon species of all, a Night Fury. He eventually names his dragon Toothless, and they form an inseparable friendship. Eventually he gains respect from fellow vikings, Stoick, and Astrid by displaying his loyalty to Toothless and defeating the giant dragon that is a threat to both dragons and vikings. He loses a limb in battle, which matches Toothless's tail handicap.
Astrid is the promising young viking: tough, determined, and smart in battle. With that, she is also beautiful, making her the object of her peers affections, especially Hiccup. Although she's the only teen to pay particular attention to Hiccup, the poor outcast, she's rather unfriendly and doesn't act on it, or seem to want to interact with the others. When Hiccup begins to take over her spot as best in class, Astrid is washed over with jealousy and becomes dangerously suspicious of Hiccup's behaviors. When she knows the truth about him and his story, she softens up and lowers her guard, growing into a good friend and protector.
Toick the Vast is Hiccup's father and the short-tempered chief of the Hairy Hooligan tribe. He hopes his son will mature and become strong enough to be chief himself one day, but fears that he is not suited to the Viking life. Stoick has a large horned helmet (supposedly one half of his wife's breastplate in the film) and is a friend to Gobber the Belch. Stoick the Vast is also the creator of The Viking Song. In the film, he is voiced by Gerard Butler.
These screenshots above are taken from the annual report in 2013: from http://www.dreamworksanimation.com/2013ar/Dreamworks_2013_Annual_Report.pdf
Production Process at Dreamworks Animation:
This clip shows, the behind the scenes actions that happen at Dreamworks, with editing and effects that they have to do in an animated movie. Now I will analysis some shots of this sequence. There are 4 areas which I would like to cover: Camera Editing Sound Mise-en-scene
This is the sense of which I toke the picture from. Camera:This is a wide shot which gives a huge impact on the viewer by showing the full dragons body compared to the boy'd boy, while he is dancing and the light makes the colour brighter in this sequence. Camera is not moving, which make a viewer look straight in the middle of this scene. Sound: The sound from this scene various as the boy gets scared to start with, os the sound is quite tense and jumpy, but as has realises that the dragon doesn't want to hurt him, the sound lifts into a more positive beat. Mise-en-scene: In this shot, you can see the dragon and the boy meeting for the second time. There is a lot of space around them including a small river and some rocks as well.
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